Blue Ocean Strategy free12/22/2023 ![]() ![]() ![]() They loved the way they were presented with strategies to swim out of the red ocean that is filled with dangerous sharks to the blue ocean (Kim & Mauborgne, 2005, p. Critical AppraisalīOSS is a unique game and the students loved it and they worked as a team to manage a fictitious firm for a number of years. The frameworks and tools used in this game are very simple and include developing value curves, use of the six paths, greater understanding and interpretation of buyer experience cycle, four actions framework, use of the grid known as strategy canvas, employing the buyer utility map and the blue ocean idea index. This BOS provides a systematic and reproducible method and process that can be used to pursue innovation by both new and existing firms. Whereas innovation is often looked at as a random and experimental process in which investors or managers and spin-offs are the main drivers. BOS provides a number of methodologies and instruments that help in creating these new market spaces. This way, the competing businesses are rendered irrelevant. ![]() The goal of this is usually not to outsmart competitors of the existing industry but rather to create new market space which is in this context referred to as the ‘Blue Ocean’. BOS describes the situation where businesses simultaneously pursue differentiation in dealings and low cost processes. The Blue Ocean Strategy (BOS) is as a result of about ten years research of over 150 strategic moves that have been seen in over 30 nations in over a century of business dealings. ![]()
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